Newwave Media srl

LightingAnd

Works

Monumento ai Caduti, Brindisi

History modelled in light ... Illumination of the work of sculptor Edgardo Simone dedicated to the people of Brindisi who fell in the first world war.

It was a record, it has to be said. Because when you think that the monument was restored, illuminated and officially unveiled just 50 days after the first town meeting, it was an extraordinary event. Just as extraordinary is the whole story around the re-assessment of the work of Edgardo...

San Marco Church, Brera

Ornamentation enhanced

The technical lighting project for the Chapel of San Giuseppe da Tolentino, perhaps the most important chapel of San Marco Church right in the heart of Brera, Milan is surely a triumph of ornamentation enhanced. This wing of the Church has undergone a major restoration which has necessitated changing the...

SS Martiri Cornelio e Cipriano Church

The hidden precision of light

Churches are unique environments to illuminate: heights are always very great, electrical systems are difficult to modify, and the end result must be precise, pleasing and contextualised to the sacred function of such spaces. The task of renewing the lighting of the apse of Trivolzio church in Pavia province hides...

Piazza Santa Teresa, Brindisi

New lighting of Santa Teresa Square, Brindisi.

This work was carried out at the same time as the technical lighting for the Monument to the Fallen. At the request of Brindisi local authority and Chemgas, to better harmonise the monument  lighting with the urban context, we did a study of potential improvements to the public lighting of...

Private House, Milan

Lighting to highlight the renovated exterior of a private villa north of Milan.

Light to draw the eye to green urban spaces. For us, this project exemplifies how light can create magic even on the outside of residences in large cities, where people usually seek to create small, even  tiny places which, if well designed, can make you feel as if you are...

Via Adige, Milan

Scenographic lighting on the side of a stately home in the Porta Romana area in Milan.

A private citizen wanting to light up the side of his home. Finally, and incredibly, in Italy as well. This design was a great victory for us because we were just so delighted and satisfied to begin to see the fruits of our daily labour meeting the requirements of beauty...

Private House, Bussero

Lighting effects for the outside of a private villa in the outskirts of Milan.

The purpose of the project is to create lighting effects to enhance the structure of a private villa in Milan province. In this case the Client’s trusted engineer received a specific request relating to creating more refined lighting effects within a set budget and came to us for help. Small...

Cotonella HQ

Intimate lighting ... An exciting project rich with meaning.

An exciting project rich with meaning. That well describes the technical lighting consultancy work we did for one of Italy’s most famous brands of intimate clothing. We feel a special pride when speaking of this work because of the tragedy that hit the Cotonella building when it was burnt down...

Livia Gregoretti Showroom

Rain of light & luminous versatility in a New York-style multifunctional environment.

In Via Carlo De Angeli, in the south part of Milan, a short walk from Bocconi University and Ravizza Park, is one of the “youngest” fashion showrooms on the Milan scene. Approximately six hundred square metres of fashion multifunctionality in which light has a fundamental part in the use of...

Dimora Showroom

Lighting for a fashion showroom in the central Piazza della Repubblica, Milan.

Small expenditure, maximum yield. The Client’s instructions did not lay down what the final result should be from our study of the materials and the colours of the light. In fashion and tailoring, the tonalities of the lighting units are fundamental to the success of a technical lighting commission. Daylight...

FPZ

New lighting for a meeting room and whiteboard.

To be honest, this job looks very ordinary. But it wasn’t. The company that commissioned the project expressed a clear requirement: to be able to take a panorama photograph on a smartphone of a whiteboard where important company processes are discussed, without the photo showing the effects of flickering. They...

ACCMS Studio Legale

New lighting for a law firm near Milan Court.

Correcting the light. That could be the title of this commission. In fact, although the law firm, ACCMS, already had lighting for its premises, following a period of work in the offices we were contacted to review the lighting. Besides changing a few light sources from halogen to LED, technical...

Private House, San Felice

What light would you like in your house?

One of the most frequent questions we ask the client is: “What light, what atmosphere would you like in your home?” The answer, even if confused and sometimes startled, is always basically: warm light for a comfortable home and well-being. The San Felice house was one of our earliest technical...

Private House, Tavazzano con Villavesco

A light that gives pleasing, delicate emotions

What if the basement was a relaxation space? The basement of the house with a gym and a relaxation area. A private environment in which you could find refuge after a tiring day at work and be yourself again. An equilibrium that should not be – has no need to...

Private House, Monza

Made-to-measure simplicity

A good designer listens to the client’s requirements, understands and interprets their wishes, and gives them form, light and colour. The scale and dimensions of the project are not important: sometimes you simply come into the person’s day-to-day life, study their ways and habits, and give them personal, subjective, exclusive...

Private House, Milan

Life is a struggle, when light can save

A good designer listens to the client’s requirements, understands and interprets their wishes, and gives them form, light and colour. The scale and dimensions of the project are not important: sometimes you simply come into the person’s day-to-day life, study their ways and habits, and give them personal, subjective, exclusive...

Soo Chic Restaurant & Lounge Bar

Bespoke settings

Personalisation, custom-made, bespoke products – concepts now firmly embedded in the contemporary market, and fast becoming characteristic and fundamental features in the technical lighting world too. Increasingly people ask for things to be “custom made”, and, no less often, design constraints do not allow anything other than a one-off solution....

Locanda Chiaravalle

Changing light

When the point of arrival is the evolved point of departure. When the journey is a growth, the initial vision develops and becomes even better. When light amazes, becoming a powerful design tool for each of the inn’s environments. Locanda Chiaravalle, an evocative, special location and yet initially very dark...

KD House

On the road

Milan Isola: KD House is a meeting place for bikers, friends and colleagues who are drawn to the 1950’s American diner atmosphere. Where everything is informal and lively, where the flavours put you in mind of New Jersey and its cuisine. The place is affiliated to the adjoining KD Store,...

Bricks

Milan or New York?

Not the usual pub, not the usual restaurant, not the usual music. In the magical atmosphere of Milan’s canals, in April 2018 Bricks was reborn. And even though the building is in the heart of Milan’s night life, our mind goes elsewhere, to the magic of New York. The space...

Svinazzando

Light in a glass of wine

The wine shop: a project to market the most famous Italian brands, get people enjoying wines, enable people to personalise labels to their own tastes. Svinazzando is the perfect union of tradition and innovation. It was started in the most modern and recent context of Milan, where everything is scenic...

Mad Pizza & Burger

Harmony in diversity

“I feel good today” How could you not? Have you ever seen a place that serves the most famous food in the world – pizzas and hamburgers – where the people are not happy and satisfied? Everyone knows pizza brings universal harmony, but we would add that location plays a...

Emporio Varese – Olio Carli

A narration in light, through the most ancient values and flavours of Italian tradition

“A taste experience” That’s exactly what it is, because Olio Carli’s sales outlets seek not only to offer and display traditional Italian products, but also to convey something of the culture of the food, aromas and flavours of our land. Communicating effectively and consistently, partly by story, partly by service,...

Foodie’s Via Larga, Milan

Nothing is as it seems

Twelve sales outlets in Milan, many interpretations of space; but so far, one thing you can say for sure is, only one really stands out. Foodie’s Via Larga. Everything revolves around the ring between the two floors. Revolves. No verb was ever more appropriate because the circular central form is...

Foodie’s C.so XXII Marzo 5, Milan

A flower between the tracks

A part of town with great character, where historical shops and boutiques belonging to old Milan still survive: well cared-for, well served, the area has its own strong identity which you see in the now familiar faces, in the ordinary passers-by and metaphorically also in those little flowers that spontaneously...

Cantine Braulio

The magic of lighting permanently dark places, the story of Valtellina bitters, marketing.

Marketing guiding design choices Light creating magic in the “belly” of the historic centre of Bormio. Campari Group has built enormous spaces to produce Amaro Braulio, the historic brand of the Italian beverage, entrusting the development of the project to a very clear communication strategy. This is the context of...

Law Court, Milan

Special project; we reveal the reason

Milan law court is in the ‘special project’ category for two reasons: firstly, because it is still one of the most important projects Lighting and has ever undertaken. Another thing that makes it special is its prominence – we might say its fame. The most prestigious room is also known...

Oratorio SS Trinità

The different senses of square

Wikipedia says: “In geometry the square is a regular quadrilateral, which means that it has four equal sides and four equal angles” Unusually, given its reputation, the square can be said to be the dynamic element in the oratory, the transformative, moving element around which varied functions congregate. We find...

Foodie’s Via Borgogna, Milan

Restyling with mezzanine

Historic centre of Milan, connected to Piazza Duomo by the Galleria Vittorio Emanuele II, Piazza San Babila has long been a meeting place for the well-to-do of Milan and even today it is distinguished by its upper class character and VIP clientele. Foodie’s Borgogna is the restyling and revisiting of...

Foodie’s Piazza della Scala, Milan

A ship in a port

Elegance, sobriety, history. Piazza della Scala, a crossroads but also a place to linger, ideal for a short respite from the daily frenzy: all you need is a bench with a view of the most famous Theatre in Italy and a snack. But where to find something authentic, fresh and...

Foodie’s Via Tacito, Rome

The first time

The arch, one of the most important technical achievements of the Romans: the architectural element essential for building bridges, aqueducts, doors, triumphal arches, theatres, amphitheatres and much more. Roman stone, used from the most ancient times for its strength and beauty, here placed on edge, in a herringbone pattern, is...

Foodie’s Via Turati, Milan

Fast and Foodie’s

Shelves, books, the smell of paper and the little puffs of dust as the pages are turned. Dust, fragments, ruins but then a return in another form: this time not books but the smell of coffee, not stillness but frenzied activity, not calm but cups on the counter and snatched...

CPO Genoa

Diversity is beautiful

We could call it, inaccurately, Rapallo Orthopaedic Centre Part 2, but we are more than ever proponents of the principle that every place has its own essence, soul and character which are unique and cannot be reproduced. Genoa, a limited number of fundamental alterations; a primarily visual “aligning” approach –...

CPO Rapallo

Change is beautiful

The strength and the will to change when better ways appear on the horizon. So, CPO Rapallo is changing address and changing its form. Giving up on its poor location, it is moving to a more central location in a busy area with a high footfall not far from the...

Sandrino Milan

Taste of the sea

The record-breaking project, finished in less than three weeks. The job may not have been complicated from a design viewpoint, but it was complete and to a high standard; Lighting and gave the space new character by changing its surfaces, floors, heights and colours with a simple but effective solution;...

Fluid Corso Italia, Milan

A look into the future

In an aristocratic environment of imposing residential mansions with eclectic, floral facades, art nouveau decoration and reliefs, we do a double take when we see this tiny, minimalist, spare, geometrical café that seems to have nothing to do with the Rococo style all around. Fluid is not striking for design...

Foodie’s Corso Vercelli, Milan

The father of an altogether Milanese format

The birth of a format. The first sales point in Milan, Foodie’s is a concept that offers sandwiches, naturally, but also salads, cold dishes, fresh fruit, juice and desserts, all made from the best ingredients sourced locally and from around the world. Together with Foodie’s Vigentina, we consider it the...

Semplice

Hanging lamp made from a single pallet cube generating a warm light.

Bali

Hanging lamp characterised by a single recessed spotlight in the lower end.

Rhythmical dancing with ceaselessly moving arms and legs supported by the power of sound. Lights and shadows of a warm night spangled with stars with marvellous faces. Colours and scents blend in a mystic embrace and earth quivers at the energy of nature. With virgin gaze we watch the ritual...

Titanic

A lamp of titanic size hangs in space. The soft lighting is directed upwards and accentuates the structure of the pallet.

Perhaps you hear the sound of majestic elegance, delicate presence, sublime grandeur? Perhaps it has the smell of the primrose in the morning, and the taste of the purest and finest dark chocolate What happens when man learns from nature? Perhaps he celebrates its endless light, exalts its source, carves...

Neverland

Hanging lamp with an internal space designed to hold plants/flowers, like a verdant island in the air. A warm blanket of light illuminates the space below. The dominant colours are leafy green and pale wood; the green is seen again in the colour of the electric cable, with which it blends in.

Perhaps it isn’t there. It’s probably hidden in the dreams and emerges for a few short hours now and then, to get itself talked about. Its fame goes before it, but what skilled mariner can reach its magical shores? Perhaps a child who loves the moon, or an artful storyteller....

Millenium Light-On

Like some spaceship from outer space parked in the living room, two blue lights on either side add a sci-fi quality. Within, a warm light delicately picks out the structure of the pallet.

It plays in the uncertain present, runs along the confines of time. The future wants everything for itself. It launches into the unknown to pierce the veil and let astonishment through. The wonder of magic that becomes technology, announcing the endlessly updated story of things now out of date. And...

T-Able

Pallet coffee table. The use of glass as a surface allows the play of light to be seen enhancing the material of the wood.

Intelligent thinking by the man who knows he never has to choose between beauty and function. Or compensate for one or the other, like jealous lovers, fascinating as they are different. The irreconcilable is always opportunity, the constant challenge that fires the spirit and creates masterpieces. Transparent complementarity, oxymoron of...

Stillness

Low coffee table. An ideal TV stand, thanks to the ease with which the cables can be hidden inside it. The wheels provide easy mobility despite its weight. The gravitas of the downward light and the weight of the structure confer apparent immobility.

Serenity is enclosed in a space delimited by certainties. The length, height and depth of the soul. It is the three-dimensionality of life that gives us peace when it comes into our world and settles down in our routine. What can the preoccupations of the day do against the reassuring...

Grimilde

The mirror is positioned in the centre of the pallet and an LED bar is set in the upper plank. The lower plank and the cubes on either side serve as shelves.

“Yearnings. Yearnings of my mirror.” Beauty made familiar by the magic of eternal youth, by the dream of material that never dies. Like a magic that turns things into what they are and reveals its shaping of nature, leaves the material in the form of the material itself. In the...

Polifemo

Wall lamp, a single light source giving a soft, warm effect around it. The lamp is pointed upwards, thereby creating a clear reflection on the ceiling.

“He was fashioned a wondrous monster, and was not like a man that lives by bread, but like a wooded peak of lofty mountains, which stands out to view alone, apart from the rest.” (Homer, The Odyssey, Book 9, lines 187-192.) Translation by A. T. Murray) They tell the story...

Counters

The secret ingredient

Counter is creation. Normally when you say “counter” the first association that comes to mind is the space where the barman prepares things and welcomes customers, greets them, chats with them, advises them and satisfies their wishes. The counter is a place where people exchange a few superficial comments or...

Tables

To make a table you need steel

A table is just a table, everyone can agree on that. It seems impossible but you can talk for hours about a table, its shape, its function, its construction, its composition, its strength … Shall we try? Suppose it’s Christmas and the family is coming for a meal, yes, even...

Chairs

An innate lightness

Who says steel seats are only for outdoors? No doubt the mind can immediately be taken to some farmhouse in Tuscany or a seaside house looking out over Mediterranean scenes and colours – so why not bring some of those sensations and tonalities into our homes? Whether combined with a...

Furniture

Timeless

A heart of steel. Whether for a single shelf, a set of shelves, a piece of furniture or any other object, metalwork will always have a high quality aesthetic impact. It’s a winning choice not only for outdoor environments but also for more rustic or modern indoor spaces where the...

Lamps

Exploding a myth

Light and product. Diverse but mutually complementary skills and trades. Steel wrapped around light and moulding it; steel playing rhythmically with light, slicing it up, amplifying it, disturbing it, following it. Endless effects and results, but one thought behind them all: promoting the new, moving on from the old, uniting...

Outdoor business signs

When a dessert is not enough...

How many of us, before walking into a shop, stop to look up at the sign? There are two kinds of people: those who focus on the window instead of on the menu, and those who look a little higher, because if the eyes are the mirror of the soul,...

Bookcases

Memory containers

There is a world in every book. Every book opens to us new scenes, while the bookcase that contains it remains unchanged through the years. The stories it contains change, but as life hurries on to other places, the bookcase gathers dust and unmistakeable smells. Why do we love the...

Decorations

Buzz

Iron is the most abundant metal on Earth, forming 16% of the mass of our planet. Iron is the metal most widely used by mankind, representing on its own 95% of the world’s output of metals. Numbers and statistics are not important, but just consider for a moment the potential...

Interior Signs

Humour

Signs organise; Signs gives rules, reinforce indications; Signs inform the user of hazards, instructions, obstacles. So much power in a word. And if we talk about light things, irony, decoration, would those nouns have any connection to the expression “interior signs”?

Storage units

Shall we compromise?

A solution. For order-loving mothers and undisciplined children; For bars, restaurants, fashion showrooms, clothes shops, for displays of accessories, bags, shoes. Versatility, modularity, geometry, functionality, modularity! No exaggeration, just practicality. It’s really quite easy: just place various kinds of objects in them, even in a disorderly way, because, let’s be...

The five senses of Lighting and

The multi-sensorial dimension of Light

A project that began with one eye on the launching of Milan as an international platform. For Expo, for the Salone del Mobile (Furniture Show) and for Euroluce 2015, we designed a custom-made event to ensure a quality contribution for such a rich and stimulating context. The five senses theme...

5.We Celebrate

The party to celebrate the firm's five years in business, postponed six months for the launch of the first Re-purpose prototypes.

The preview of the Fuorisalone del Mobile 2017 was our pre-lighting show in late March. The aims for that event were, firstly, to celebrate the success of the firm’s first five years, bringing together the main participants in that success (customers, suppliers and staff); and secondly, to show the public...

Summer cocktail party

The most exclusive event in Milan in late July in collaboration with Amaro Lucano.

The best marketing show there is. That’s the best way to describe the event, organised in collaboration with partners to let the people of Milan see the quality of our work, the quality of our products and services, and the quality of our organisations. While partying. Laughing, joking, tasting delicious...

The launch

The opening of Lighting and

The event that launched the firm onto the Milanese scene organised with our Designer Blacksmith Pasquale Covucci. A party that welcomed friends, staff and suppliers to celebrate the arrival of a new kid on the block bursting with positive energy. The lights of space, steel seats hanging amid decorative objects,...

Lancia Ypsilon Elle

Presentation of the new Lancia car model on the wave of the absolute sales record of September 2014.

Lancia press day some days ahead of the official opening. Nonsololoft organised refreshments for the journalists together with the staff of Elle Decor, taking minute care over the details of the location. Our part, besides managing the space, focussed primarily on the desired atmosphere produced by the accurate lighting.

Arena

Press day with the champion.

Discover new products in an environment famous for fashion and design. Press Day Arena organised by Nonsololoft in collaboration with Say What? In our space. The famous swimsuit brand dedicated to water sports presents new collections to the press, with athlete Massimiliano Rosolino.

Group on

Celebrating Christmas with the firm, in a loft apartment.

Company Christmas parties are a must for some Milanese businesses. Of the parties organised over the years, it is always a pleasure to remember one put together by Nonsololoft for Goup on, the famous group-buy company. A “stand-up meal” followed by all night singing and dancing. The Father Christmas hats,...

To dinner with Erotic Pink

Atmosphere, people, art and food. Delight and the eclectic.

An elegant yet colourful ambiance, luxurious but not ostentatious, the purling notes of a harp the ideal accompaniment to the excellent wine and the smiles of the guests. The evening was a dinner created by Cesare Marretti, the celebrated chef, whose artistic verve and naiveté served up courses that delighted...

Pink cigarettes

Fuorisalone 2012

The classical evening for anyone who attends Milan Design Week and Party week. Organised by Nonsololoft, the event concluded with a promotion for Pink cigarettes, from the Camel brand. Open bar, limited places and a DJ mix to suit, made what Lighting and remembers as the party with most guests...

Private 1

A New York 50th.

The typical party where all of our experience and technical wizardry go into amazing the customer with an unforgettable night of laughter and dancing. Plus, the fun of partying in a totally non-standard space, on the rooftops of Milan.

Private 2

Costume Halloween Party.

Laughter and music in fancy dress. A personalised, magical, emotional space you wouldn’t think was real. Music to suit, great people. All skilfully curated and managed by our staff. One of the most fun evenings ever put on.