The wine shop: a project to market the most famous Italian brands, get people enjoying wines, enable people to personalise labels to their own tastes. Svinazzando is the perfect union of tradition and innovation.
It was started in the most modern and recent context of Milan, where everything is scenic and big, forms are unusual, and there are high structures from which you can take in some of the best panoramic views of the city.
But we were talking about tradition and contradi(c)tion: Svinazzando is a small wine bar, its size sharply in contrast with the grand scale of the structures it sits among. Diversity but richness: Studio Zay has designed a cosy, welcoming environment that’s exciting and colourful. Lighting and then added the light – a light in perfect dialogue with the interior design.
Inside we can distinguish three “moments”: the tasting moment, to which we give an intimate, private light which creates mini-spaces within the space. Each table has an inset swivel spotlight of its own, its moment.
Another situation is designed to accentuate interior design choices, such as the wooden bottle racks and the minimalist wine display, characterized by dark colours and picked out from the background by the light itself.
For the bar context, however, we chose a highly decorative, geometrical light whose forms lend an intriguing graphical quality with an impact that is impossible not to notice.