In Via Carlo De Angeli, in the south part of Milan, a short walk from Bocconi University and Ravizza Park, is one of the “youngest” fashion showrooms on the Milan scene. Approximately six hundred square metres of fashion multifunctionality in which light has a fundamental part in the use of the space.
The lighting design began with the guideline that we were to give the Client as much “lighting versatility” as possible by seeking to enable diverse scenographic elements to stimulate a variety of states of mind and convey emotions, but also to be usable for any event, from an art exhibition to a business dinner, from a wedding party to the most exclusive party.
All the while maintaining visual comfort and uniformity of design even when the showroom is in the middle of a sales campaign and all the lights are on.
Vertical bottom-up LED lighting is also used as a deterrent at night, “flames” of warm light on the columns with ar111 products, hanging three-phase tracks, which, with the various settings, allow high fashion garments to be perfectly illuminated.
The mix of metal iodide lamps (diffuse or spot) and ar111 ensure excellent chromatic rendering, while the addition of a number of PAR30 floodlights with different beam angles allows suitable light to be created for an art or photography exhibition.
What is most striking, however, among the exposed beams supporting the mezzanines, the garment hanger structures and the walls in varnished blocks, are the great number of luminous slits in the walls.
These were actually an idea to make the showroom unique.
To create the effect of light falling like rain, some two hundred LED light slits of various sizes were installed.
Besides the sense of permanent lightness, it is impressive to see the impact it has on any user, fashion client or tenant the moment they walk through the entrance door.