The strength and the will to change when better ways appear on the horizon.
So, CPO Rapallo is changing address and changing its form.
Giving up on its poor location, it is moving to a more central location in a busy area with a high footfall not far from the station.
And, furthermore, new fittings, and a new layout with one goal: sales.
The outlay was affordable, the result gratifying, yet based on a very simple concept: give things the right space, display them effectively by giving them each their own space and some effective communication. The added value? Light.