Counter is creation.

Normally when you say “counter” the first association that comes to mind is the space where the barman prepares things and welcomes customers, greets them, chats with them, advises them and satisfies their wishes.

The counter is a place where people exchange a few superficial comments or sometimes confidences under cover of the surrounding hubbub.

Although initially its meaning is largely recreational, it is a decidedly functional space composed in turn of sub-areas: the undercounter, the work surface, the serving surface, and the back bar.

Consequently, it is full of tools and ingredients which are arranged logically in order and must be kept very clean.

Usually the barman’s work is mysterious, wrapped up in that sort of “professional secrecy” whereby the less he can reveal to the public, the more interesting his occupation looks to the beholder.

Conceal, conceal and conceal! So, the mask can be personalised, illuminated, shaped; it can have 3D effects or be a completely smooth surface; but it must not and cannot reveal anything.