Newwave Media srl


Lighting Works And

The five senses of Lighting and

The multi-sensorial dimension of Light

A project that began with one eye on the launching of Milan as an international platform. For Expo, for the Salone del Mobile (Furniture Show) and for Euroluce 2015, we designed a custom-made event to ensure a quality contribution for such a rich and stimulating context. The five senses theme...

5. We Celebrate

The party to celebrate the firm's five years in business, postponed six months for the launch of the first Re-purpose prototypes

The preview of the Fuorisalone del Mobile 2017 was our pre-lighting show in late March. The aims for that event were, firstly, to celebrate the success of the firm’s first five years, bringing together the main participants in that success (customers, suppliers and staff); and secondly, to show the public...

Summer cocktail party

The most exclusive event in Milan in late July in collaboration with Amaro Lucano

The best marketing show there is. That’s the best way to describe the event, organised in collaboration with partners to let the people of Milan see the quality of our work, the quality of our products and services, and the quality of our organisations. While partying. Laughing, joking, tasting delicious...

The launch

The opening of Lighting and

The event that launched the firm onto the Milanese scene organised with our Designer Blacksmith Pasquale Covucci. A party that welcomed friends, staff and suppliers to celebrate the arrival of a new kid on the block bursting with positive energy. The lights of space, steel seats hanging amid decorative objects,...

Lancia Ypsilon Elle

Presentation of the new Lancia car model on the wave of the absolute sales record of September 2014

Lancia press day some days ahead of the official opening. Nonsololoft organised refreshments for the journalists together with the staff of Elle Decor, taking minute care over the details of the location. Our part, besides managing the space, focussed primarily on the desired atmosphere produced by the accurate lighting.


Press day with the champion.

Discover new products in an environment famous for fashion and design. Press Day Arena organised by Nonsololoft in collaboration with Say What? In our space. The famous swimsuit brand dedicated to water sports presents new collections to the press, with athlete Massimiliano Rosolino.

Group on

Celebrating Christmas with the firm, in a loft apartment

Company Christmas parties are a must for some Milanese businesses. Of the parties organised over the years, it is always a pleasure to remember one put together by Nonsololoft for Goup on, the famous group-buy company. A “stand-up meal” followed by all night singing and dancing. The Father Christmas hats,...

To dinner with Erotic Pink

Atmosphere, people, art and food. Delight and the eclectic

An elegant yet colourful ambiance, luxurious but not ostentatious, the purling notes of a harp the ideal accompaniment to the excellent wine and the smiles of the guests. The evening was a dinner created by Cesare Marretti, the celebrated chef, whose artistic verve and naiveté served up courses that delighted...

Pink cigarettes

Fuorisalone 2012

The classical evening for anyone who attends Milan Design Week and Party week. Organised by Nonsololoft, the event concluded with a promotion for Pink cigarettes, from the Camel brand. Open bar, limited places and a DJ mix to suit, made what Lighting and remembers as the party with most guests...

Private 1

A New York 50th

The typical party where all of our experience and technical wizardry go into amazing the customer with an unforgettable night of laughter and dancing. Plus, the fun of partying in a totally non-standard space, on the rooftops of Milan.

Private 2

Costume Halloween Party

Laughter and music in fancy dress. A personalised, magical, emotional space you wouldn’t think was real. Music to suit, great people. All skilfully curated and managed by our staff. One of the most fun evenings ever put on.