The record-breaking project, finished in less than three weeks.
The job may not have been complicated from a design viewpoint, but it was complete and to a high standard; Lighting and gave the space new character by changing its surfaces, floors, heights and colours with a simple but effective solution; the aim was to evoke memories of Puglia, not just through flavours but by recreating the right atmosphere. The LED wall was included in the project for this very purpose, to bring the spirit of Puglia to the sometimes chilly and apathetic Milan.
The client, who is already well established in retail, wished to control this transformation, dictating its pace in the first person. Any designer would have said no, letting himself be intimidated by short deadlines that could be counterproductive in terms of the quality of the end result. But this was not the case. Difficulties spur courage and determination to take up the challenge, attributes that are part of the firm’s character.